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Reporting and intelligence

Numbers that point at watches.

Every figure on this page is one click from the pieces it came from. A report you cannot open is just an opinion with a chart on it.

Capital in stock
Realised margin, YTD
Ø days to sale
Ø € per day held
Realised margin by month · thousands of euro
8.4
11.2
9.7
14.9
12.6
18.3
16.1
22.8
19.4
27.6
24.1
31.2
JanFebMarAprMayJunJulAugSepOctNovDec
01 · Inventory intelligence

Where the money is standing still.

Your stock sorted by how long it has been sitting, and what each band is costing you. The bar below is the whole book. The thin line under it is the cost, and it is still moving while you read this.

Pieces in stock
43
Capital tied up
390.980 €
0 to 30 days
84.200 €
11 pieces · 22% of capital
30 to 90 days
121.400 €
14 pieces · 31% of capital
90 to 180 days
73.580 €
9 pieces · 19% of capital
Over 180 days
111.800 €
9 pieces · 29% of capital

Holding cost accrues continuously against the aged band.

02 · Inventory intelligence

Press a number. Meet the watches.

No report on this page is a dead end. Every band, brand and channel opens into the actual pieces underneath it, with what each one cost and what it is doing to you per day.

9 pieces · showing 3
111.800 € tied up
PieceHeldPer dayCapitalAmount
Rolex Yacht-Master 168622
412 d-14.2 €/d
21.400 €
Cartier Panthère W2PN0019
268 d-7.8 €/d
12.900 €
Rolex Datejust 68273
233 d-5.1 €/d
7.450 €
03 · Sales and channels

Where the money actually came from.

Volume and margin almost never sit in the same channel. The one you spend most time on is rarely the one paying for your year.

Revenue, last twelve months
443.300 €
ChronoDesk marketplace
184.300 €
Pieces41
Ø days38
Ø margin14,2 %
Your storefront
96.400 €
Pieces12
Ø days61
Ø margin22,8 %
Walk-in and local
71.200 €
Pieces9
Ø days24
Ø margin19,4 %
Chrono24
52.800 €
Pieces17
Ø days84
Ø margin9,1 %
Dealer, direct
38.600 €
Pieces11
Ø days19
Ø margin11,6 %

Chrono24 moved seventeen pieces and kept the least of any channel. Your own storefront moved twelve and kept the most. That is not an argument for leaving Chrono24, it is an argument for knowing which one is paying for your year.

04 · Costs

Between the margin you made and the margin you kept.

Every cost lands on the piece that caused it, so this is not an estimate reconstructed at year end. It is the same number your reports were already using.

Gross margin184.310 €
Service and polish-18.400 €
Booked on the piece, not in a folder
Shipping and insurance-7.240 €
Inbound and outbound
Marketplace commission0 €
0% on every trade, today
Customs and duties-4.900 €
Third-country purchases
Payment fees-3.180 €
Card and wire
Storage and cover-6.400 €
Safe, insurance, alarm
Kept144.190 €
The line that does not move

Marketplace commission is the only row here at zero. Every other cost in this waterfall is one you were always going to pay. That one is a choice we made about how this company earns.

Example workspace. Your own costs are whatever you booked against your own pieces.

05 · Brand performance

Which brand actually pays you.

The one you sell most of is rarely the one that earns most, and almost never the one that turns fastest. Change the measure and watch the order change with it.

01Rolex
96.400 €
02Patek Philippe
71.200 €
03Audemars Piguet
41.900 €
04Cartier
24.800 €
05Omega
12.400 €
06Tudor
8.600 €

Rolex earns the most and Tudor turns the fastest. Patek earns well and sits for five months doing it. All three of those are true at once, which is the entire problem with a single leaderboard.

06 · Customer intelligence

Your year has a shape.

Detected from your own sales, not from an industry average. Who buys, and when they actually buy, so the stock you are holding in August is the stock November wants.

JFMAMJJASONDCollectors
Investors
Gifting
Trade
First-time
Quiet
Peak
September to November
41%

of your year, in three months. Gifting buyers arrive in December and pay the least time-adjusted attention to price. Investors buy in the first quarter and negotiate hardest.

Detected from your own sales history.

A report you cannot open is an opinion with a chart on it.